Sobre o trabalho
For our Global Marketing team in Rotterdam we're looking for a Digital Analytics Specialist! As a data-driven marketer, you'll be helping Fagron to improve and optimize its online marketing activities.
The main responsibilities of the Digital Analytics Specialist consist of:
- A strong understanding of best practices across all social media platforms
- Measure and analyze marketing channel and campaign performance to enhance effectiveness (e.g., Web, SEO, Paid Ads, Affiliates, Email, Social Media, etc.)
- Work with the Global Marketing Communications Director on design of site experiments, implementing and testing opportunities via Personalization or A/B testing and researching new data sources
- Closely work with IT partners to develop performance dashboards and visualizations.
- Support the team on implementing additional analytics toolsets
- Create a data governance framework and roadmap for analytics, giving guidance where required
- Establish a cross-channel, integrated reporting framework identifying key growth metrics
- Lead the build of cross-channel dashboards through use of data visualization tools
- Support work on integrating digital data with other data sources
- Share insights and reports to senior management and other internal stakeholders
- Ensure that analytics data is accurate and there is sufficient monitoring in place to spot issues
- Continually assess and audit web analytics effectiveness
- Implement on-site analytics changes. Make scope changes, use processing rules and create new classification rules
- Leverage on-site data for funnel conversion optimization, identify opportunities for improvement
- Collaborate with Global Digital Director on insights from audiences engaging in other Product tools to inform conversion opportunities and growth
- Use project management techniques to ensure all changes are delivered on time, to scope and to budget
Seja a diferença
You possess the following qualifications, background and abilities:
- Degree in data science, statistics, computer science, business analytics or related field
- Hands-on analytical and measurement experience of digital channels such as Web, SEO, E-mail, Affiliates, Paid Ads, Social Media
- Higher educational background degree plus at least 5 years’ experience in internal/client-facing digital data analysis roles
- Experience with dashboarding and reporting and build end-to-end real-time reporting to understand:
- Ecommerce business’s and technical performance
- Digital experience management across digital sales and engagement channels
- Operational KPIs
- Create custom alerts for digital engagement and sales channels to proactively find issues
- Project management skills and ability to prioritize and manage up effectively.
- Commercial experience working on digital - SEM, paid media, mobile data
- Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations for stakeholders with varying levels of analytic expertise
- Data-driven storytelling skills – you create and deliver compelling presentations with outstanding visuals
- Strong technical abilities with SEM, SEO, SEA and skills specific tool knowledge HootSuite and Google Analytics, Power BI, 365 dynamics, 365 CRM and powerapps.
- Basic experience with JavaScript, CSS, HTML
- Strong Web Analytics proficiency is required – A/B testing / usability / UX etc.
- Provide guidance and lead training sessions to cross-functional partners and global counterparts on digital analytics best practices to promote dashboard adoption, monitor usage, gather feedback, and maintain alignment across Fagron brands and regions
Desired Attributes:
- Works well cross-functionally to drive tangible business outcomes leveraging analytics
- Ability to manage and synthesize large sets of complex data and present actionable insights in a clear, concise manner
- Highly motivated self-starter who is adaptable, detail-oriented, and proficient at multi-tasking in a fast-paced environment
- Good sense of humor is a must!
O que oferecemos?
Fagron offers exciting opportunities for personal and professional growth. We provide an open and truly dynamic environment that supports and encourages you to develop your skills and talents.