About the job
Are you ready to take your career to the next level and be a key contributor to the revitalization of Fagron’s position in North America? Fagron Brands and Essentials North America, the second largest distributor of high-quality solutions to compounding pharmacies, is searching for a innovative and savvy Digital Marketing Manager to join the North America Brands and Essentials Marketing Team. The Digital Marketing Manager understands the needs of different solutions by working with IT, sales, and operations to define an integrated digital marketing program to develop strategies to improve customer awareness and increase product adoption. The Digital Marketing Manager is comfortable both developing the strategy and working collaboratively with the Content Marketing Specialist to launch email and social (organic and paid) campaigns, implement strategic enhancements to Fagron web properties, and maximize Fagron’s Microsoft Dynamics Marketing suite. The ideal candidate makes proactive strategic recommendations based on data and customer trends and isn’t afraid to test new ideas. They are innovative, collaborative, and approach campaign management holistically understanding the benefits and limitations of each channel and opportunity. This role will be pivotal in creating harmony across the Fagron digital channels, maximizing resources, and generating meaningful interactions to support Fagron’s relationship with Compounding Pharmacies.
Key Responsibilities
- Work closely with the Content Marketing Specialist to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build and maintains the Fagron, Inc social media presence
- Work closely with IT team to evaluate and enhance the customer experience on Fagron.us and Shop.Fagron.us websites
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with sales, Fagron Academy, and other Fagron North American Brands and Essential team members to create landing pages and optimize user experience that support the business initiatives
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Set yourself apart
Core Competencies
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Strong analytical skills must be able to review data and provide a report with recommendations based on performance
- Strong project management skills and exceptional attention to detail
- Must be able to work independently and meet deadlines while maintaining a positive attitude
- Ability to multi-task and meet deadlines in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally
What’s on offer?
Our Benefits
We believe in our people and foster a supportive environment that develops and rewards performance and incentivizes long-term career success. Our benefits include, but are not limited to:
- Competitive Salary
- Health, Vision, and Dental Insurance
- Company Paid Life Insurance
- Generous Paid Holidays
- Paid Volunteer Time
- Generous Paid Time Off and Rollover
- Company matching 401K and Retirement Savings Plans
- Employee Assistance Program
- Flexible working arrangements
Now let's not forget our North American Headquarters!
We are located a beautiful high-rise in the heart of downtown Austin that is very easy to access. Once you arrive at the 12th floor, you will be greeted by our bright and beautiful space with fantastic downtown views everywhere. You will love the friendly and energetic atmosphere of our office, along with the great perks we all enjoy immensely. Things like - free garage parking in our building that is safe and secure. Fresh Starbucks coffee delivered daily, delicious catered lunches, and refrigerators stocked with all sorts of tasty cold drinks from which to choose!
Fagron US is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Fagron US is proud to be an affirmative action and equal opportunity employer.